Challenge

How will ProtectWell adapt to the post Covid-19 world?

What is Protectwell?

A Business-to-Business (B2B) COVID-19 tracking application launched by United Healthcare Group with a Return-to-Work (RtW) focus.

our Initial challenge

How can we guide ProtectWell’s development and promote its strategic viability in a post-COVID landscape?

Exploring the Space

With the following initiatives, we are well-positioned to understand how the system will be changing post-pandemic and what it takes to succeed in that space.
  • Seven domain expert interviews
  • 1000+ survey responses
  • 70+ guerrilla interviews
  • Two preliminary prototype testings
  • Deep review of existing research

reframing the challEnge

Through our research, we uncovered that the field is much bigger beyond getting people back to work. Without abandoning the initial scope and problem field, we found a more compelling predicament outside of ProtectWell’s current responsibilities.
How can we adapt ProtectWell from a return-to-work solution to a return-to-progress solution?
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NEXT STEPS

Well21 plans to continue with our research efforts, learning directly from target users and design activities. We’ll be taking the core values we’ve found along with the Optum's guideposts to create prototypes to test our ideas and get direct user feedback. We see a path forward to a product that acts on insights we’ve found, and a roadmap to maneuver ProtectWell from its current state to a future state entailed by the product.
Curious about Well21's research?