Our team explored scientific literature, conducted competitive analyses, looked into analogous solution spaces, and consulted with behavioral and persuasive design experts to position our solution.
Throughout and beyond the pandemic, healthcare consumers have shown increased agency and engagement over the medical care they receive and the decisions they make.
Many health applications make no attempt to meet the user where they are, placing the onus on the patient to continue their care, instead of providing guidance and understanding.
Our team got out and talked with 77 individuals to explore the ways people were thinking about their health and how they were engaging with their health and the health of those around them.
People are rapidly shifting what health means to them. We found a massive increase in mental health awareness since the pandemic began, across all age segments.
People use their social safety nets to help them reach their health goals. This understanding of the size and value of people’s social circles signals alternative ways to motivate as well as support people in health actions.
Our team created and distributed surveys investigating the trajectory of these changing health habits and goals we were finding. Looking not only about how these views were shifting, but also how quickly.
When people engage with COVID-19 trackers, they do so because of the sense of societal good it provides for them, rather than for their own safety.
The pandemic has made people much more aware of their health status and much more open to health actions on a holistic level.
Our team used longitudinal test methods to look at interactions over time, and verification of motivators and the ways people work with apps they aren’t intrinsically motivated to engage with.
When forming new routines, people need reminders such as notifications and event triggers to stay on track. Without the triggers, the reinforcement loop is broken and routines are easily forgotten.
Many health applications make no attempt to meet the user where they are, placing the onus on the patient to continue their care, instead of providing guidance and understanding.
We created storyboards to speed date the ideas with people, exploring the underlying needs in healthcare for health disclosure, habit building, and using non-phone technology.
People are passionate about having agency around medical decisions, as well as who they might delegate those decisions to.
Feeling in control extends far beyond just health decisions, and can often rely on agency not associated with health when they find themselves sickly.
Meet people where they are now
Changing Circumstances
Dynamic Solutions
Empower people to find what they need
Past Experiences
Knowledge Seeking
Make health & care into a continued effort
Decision Making
Continued Use
