Insights

Well21 has explored what is in the front of people’s minds and how people are facing challenges on a daily basis throughout the pandemic. Through this research, Well21 has established six insights that fall into three core values needed to create a successful experience for ProtectWell users.

Adaptable Solutions

Meet people where they are
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Changing Circumstances
Dynamic Solutions

Information Collection

Empower people to find what they need

Past Experiences
Knowledge Seeking

Motivated Actions

Make health & care into a continued effort

Decision Making
Continued Use

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Challenge

ProtectWell’s current value is rooted in the presence of COVID-19. If there is no COVID, then what will become of ProtectWell?

Well21’s goal is to inform ProtectWell what path to take next. As a team we have been looking past the pandemic and understanding what a post-COVID world will look like.

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research

Well21 dove into extensive user research to discover opportunities within social, physical and mental health to transform ProtectWell into a solution for a post-pandemic world.
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Through nine initiatives, Well21 is well-positioned to develop a solution that empowers people to work towards their healthiest selves.

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